RichRelevance’s personalised recommendations technology pays dividends after helping drive incremental revenue
Tech Crunch talks to RichRelevance CEO David Selinger about the rise of personalization in online retail.
“Personalization was really important in enabling Amazon to differentiate itself and grow in past ten years,” David Selinger, CEO and co-founder of RichRelevance. Selinger also was Amazon’s Manager, Consumer Behavior Research and helped build some of the site’s personalization features a number of years ago. “Personalization will be the differentiating factor in e-commerce and digital commerce going forward, especially for multichannel retailers and new entrants online.”
I know the absolute last thing you want to be thinking about right now is the Christmas holiday, but this year RichRelevance is giving you your gift early. Today we released our “12 months of Christmas” white paper—chock full of best practices for retailers to help jump start their Holiday 2012 season planning.
“Twelve Months of Christmas” showcases what (and how) today’s shoppers expect their favorite brands and retailers to deliver throughout the year and into Holiday 2012
RichRelevance’s inaugural UK Christmas Shopping Study reveals the e-commerce trends that will shape 2012
Marks & Spencer Provides Online Shoppers with Relevant, Meaningful Product Recommendations
CNBC’s Consumer Nation news weighed in with RichRelevance on the growth in mcommerce.
…Once everyone opens those new tablets during the holidays they can join the new shopping revolution: mcommerce. In the last nine months, the share of U.S. online retail dollars attributable to mobile devices has doubled from 1.87 percent in April of 2011 to 3.74 percent in December 2011, according to RichRelevance, a company that assists retailers with ecommerce sites.
The firm also tracked an increase in the portion of page views coming from mobile devices, with more than 15 percent of all shopping seasons occurring on mobile devices. This past April, just under 9 percent of all shoppers were browsing digital aisles via a mobile device, RichRelevance said. By December, the share has more than doubled, reaching 18 percent of all consumers.
iPad and iPhone shoppers account for 90% of all mobile purchases; spend 19% more per order than Android users