RETHINKING PERSONALIZATION AND DELIVERING ON SIGNATURE MOMENTS
This time last week we were wrapping up our 8th annual RichRelevance Personalization Summit in EMEA. As always, we sought out a unique venue removed from the hustle and bustle of the busy streets of London where we could bring together international brands and retailers for an evening of networking and dinner, followed by a day of thought leadership, personalization success stories, and announcements of innovation on what’s to come for RichRelevance in 2019 and beyond.
New NLP for Recommend™ extracts textual insights to help promote new and long tail products immediately, and learns from in-session signals to increase relevance in real-time
Xen AI auto-discovers meaningful customer segments and affinities to rapidly identify under-performing and hidden segments and detect opportunities for increased revenue
Shoptalk 2019 – Las Vegas, NV – March 6, 2019 – RichRelevance, the leader in Experience Personalization, today announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry beyond basic segment-based personalization to engage every customer as an individual with inspiring content, offers and promotions in real-time and at scale. The result is that digital marketing leaders understand each shopper’s unique goals throughout the customer lifecycle, and can deliver consistent, branded experiences across all channels to drive digital growth.
From Contact Centers, Executive Briefing Centers, Chatbots, Digital Kiosks, and more, enterprises can now create inventive and personalized customer experiences
eTail West – Palm Springs, CA – Feb 20, 2019 – RichRelevance, the global leader in Experience Personalization, today announced that the next generation of RichRelevance Build™ is helping enterprise customers extend their brand into new digital channels and use data to create innovative, personalized customer experiences.
Part 1: Why a Segment-Based Marketing Approach Is So Hard for Business to Quit
If you’ve spent any time around personalization, then you’ve probably encountered the three
great truths about it. The first is that every business needs it. The second is that every
marketing tool is keen to “help” you achieve it. And the third is that rarely, if ever, does it actually involve a real-time personalized experience for the individual shopper on the other
end.
Every business today understands the importance of competing on memorable experiences and is deploying some type of personalization in order to differentiate itself. However, as people spend more and more time online, they expect more from each digital interaction, and what passes for personalization is becoming increasingly insufficient.