A plan by fast food giant McDonald’s to bring Digital Experience to the drive-thru could be a risk, it has been warned.
The company has announced plans to make it’s biggest deal in two decades – the purchase of tech firm Dynamic Yield for more than $300 million. It will allow McDonald’s to incorporate the firm’s technology at drive-thru locations to react to various factors, such as weather and demand inside the restaurant.
Burger giant McDonald’s is acquiring an artificial intelligence (AI) company for at least $300 million
The purchase of Dynamic Yield is part of the fast food chains goal of providing a more digitised and personalised service.
It will allow McDonald’s digital drive-thru displays to show menu items based on the time of day and weather and display items based on their popularity while recommending additional items.
As 2019 moves forward, retailers are finally starting to see some of the practices and technologies they lined up last year roll out. And with these updates, they’re also learning how to use these innovations to get consumers excited and bring fun back to shopping. “2018 was all about re-platforming,” said Erik Sultmanis, business development specialist…
Spiraledge taps natural language technology from RichRelevance Inc. to improve product recommendations and generate “good friction” for online shoppers.
Increased competition for web traffic and the rising costs of customer acquisition continue to make ecommerce more challenging. To mitigate those problems, Spiraledge Inc., a retailer of swimwear and yoga gear and apparel, is using artificial intelligence (AI) technology to make the most out of every consumer visit.
RichRelevance couples sophisticated Deep Learning with Natural Language Processing technology, with Real-time Shopper intent to realise true 1:1 personalisation
LONDON 8th MARCH 2019 – RichRelevance, the global leader in Experience Personalisation, today announced the Winter ’19 Release of enhancements to its Personalization Cloud, which harnesses new Deep Learning AI technology to help retailers and brands achieve long-lasting engagement and attention from customers, through Hyper-Personalization.
RichRelevance announced new features that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create a memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry beyond basic segment-based personalization to engage every customer as an individual with inspiring content, offers and promotions in real-time and at scale. The result is that digital marketing leaders understand each shopper’s unique goals throughout the customer lifecycle, and can deliver consistent, branded experiences across all channels to drive digital growth.
In this Q&A, Raj Badarinath, VP Ecosystems at RichRelevance, explores natural language processing: what it is and what the future holds for this technology.
What is the technology behind natural language processing?
Simply put, NLP, or natural language processing, is the technology that allows for real-world data to be understood and processed by computers.
RichRelevance, a provider of personalization technologies, has released the Winter ’19 version of Personalization Cloud, enhanced with deep learning and natural language processing (NLP) to help marketers engage every customer as an individual with inspiring content, offers, and promotions in real time and at scale.