RichRelevance has released research which asked 1,047 UK consumers to rate a number of different technologies and trends as either ‘creepy’ or ‘cool’….
RichRelevance’s new survey suggests that a lack of understand may be putting shoppers off AI….
The survey found tech that was previously in vogue has become less popular while new technologies have won favour with Brits…
Almost a third of UK customers are willing to share more personal data to improve their shopping experience, although they are less willing to hand it over than their European counterparts. ..
Experience personalisation company RichRelevance has launched its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space…
- While 75% of UK respondents are unfamiliar with AI, 43% value means like AI to personalise their shopping experiences
- 80% of UK respondents want retailers to disclose if they are using AI to market products and outline how they are using the technology
- Almost 1/3 of UK consumers are willing to share more personal data for an improved shopping experience
Digital is without a doubt the growth driver in the retail industry as a whole. Merchants seeking validation for investments in online and mobile offerings need look no further than the recent holiday season: Cyber Monday alone generated more than $6.5 billion in sales, more than $2 billion of which were transacted via mobile devices.
Is new tech creepy or cool? Marketing Week cover the story in their stats of the week.