Survey also reveals a generation gap among US consumers around robots, virtual reality and chatbots; exception includes facial recognition (universally creepy)
80% of UK consumers are happy to share more data in order to improve customer experiences
The Drapers Digital Festival in London represents the largest gathering of ecommerce and digital fashion professionals. This year the entire event focused on the importance of building relevant and inspiring personalised experiences across in-store and online sales channels.
The widely-anticipated launch of mainstream virtual reality (VR) headsets has been somewhat underwhelming for many who touted it as the next revolution in technology. Many retailers and retail analysts thought it had the potential to completely change the way we shop, and tech giants like eBay, Alibaba and Google have all invested heavily in early attempts to integrate VR into the retail world.
RichRelevance research unveils consumer attitudes towards in-store technology are markedly similar across America, Britain and Europe, except when it comes to facial recognition.
Many eCommerce sites are actually deterring customers through poor experiences. RichRelevance has surveyed consumers about their attitudes to site search on retailers’ websites, finding that some retailers have room for improvement.
While Google and other major search engine providers have largely perfected the art of finding exactly what users are looking for in a matter of seconds, the experience of seeking out specific products on e-commerce sites themselves leaves a lot to be desired.
Shoppers with intent to buy only find what they are looking for half the time. That’s not good enough.