CNBC’s Consumer Nation news weighed in with RichRelevance on the growth in mcommerce.
…Once everyone opens those new tablets during the holidays they can join the new shopping revolution: mcommerce. In the last nine months, the share of U.S. online retail dollars attributable to mobile devices has doubled from 1.87 percent in April of 2011 to 3.74 percent in December 2011, according to RichRelevance, a company that assists retailers with ecommerce sites.
The firm also tracked an increase in the portion of page views coming from mobile devices, with more than 15 percent of all shopping seasons occurring on mobile devices. This past April, just under 9 percent of all shoppers were browsing digital aisles via a mobile device, RichRelevance said. By December, the share has more than doubled, reaching 18 percent of all consumers.
Oh, Facebook. Everyday, we log in to check out our news feed, update our status, see who posted to our wall or tagged us in incriminating photos from last weekend. Activities that were meaningless to most of us five years ago are now ingrained into our daily lives.
According to the Aberdeen Group, every eCommerce Manager in the land would gladly take a 7% increase in conversion, an 11% increase in page views and a 16% increase in Customer Satisfaction.* These are metrics that online retailers already spend much time and effort optimising.
Most of us who manage marketing campaigns in ecommerce get caught up in the daily grind of writing ad copy, tweaking creative, and managing ad spend. If you’re running direct marketing campaigns (search, affiliates, display, comparison shopping, etc.), you’re likely to be highly focused on measuring ROAS, number of new customers, or AOV.
The RichRelevance Analytics group recently conducted a series of studies for several of our larger, premium retail clients to explore customer behaviors and identify the greatest opportunities for optimization.
Though I don’t work at Amazon anymore, I am still a big fan of their business and all of their products. As a proud Amazon Prime member, if I need a single 99 cent black pen tomorrow, I can get it via next day air! This Black Friday weekend, I thought I’d reconnect with my former ‘Zon Komrades by snooping on their website (also known as shopping).
The naming of Amazon.com as the top-performing brand in the US by market research firm Millward Brown is truly a watershed moment for e-commerce players who have neither the long standing history nor seeming reach of many traditional multi-channel retailers.
June 25, 2009 will be remembered in many memories as the day Michael Jackson died, but for those of us working the front lines of Internet infrastructure June 25, 2009 will be the day our servers and the patience of millions of users was tested with the news of Michael Jackson’s death.