Survey also reveals a generation gap among US consumers around robots, virtual reality and chatbots; exception includes facial recognition (universally creepy)
80% of UK consumers are happy to share more data in order to improve customer experiences
The Drapers Digital Festival in London represents the largest gathering of ecommerce and digital fashion professionals. This year the entire event focused on the importance of building relevant and inspiring personalised experiences across in-store and online sales channels.
Personalization is often synonymized with relevance, and relevance is delivered effectively when there is an understanding of the context of a situation.
Research shows retailers drive away 32% of potential customers with poor search results.
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EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others
First, Marchex and Facebook have partnered for an omnichannel cloud platform that will give marketers better insights into customer behavior. Through the partnership the Marchex Omnichannel Analytics Cloud will integrate Facebook’s social data, to offer more robust customer profiles.
“Online advertising has long struggled to connect digital engagements with accurate attribution to offline interactions and sales. While the influence of mobile phones and reach of digital channels like Facebook is undeniable, we also know that a large portion of sales are still closed in the physical world of phone calls and stores,” said Nikhil Kolar, head of product and engineering at Marchex. “Marchex Omnichannel Analytics Cloud connects that critical moment where online influence and offline transactions meet, and in turn activates those insights inside a marketer’s dashboard-of-choice at enterprise scale.
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Retailers can now provide consumers with improved personalized content, product recommendations and search results on mobile devices and online.
New York, NY – February 6, 2016 – Nielsen (NYSE: NLSN) today announced an integration with RichRelevance through the Nielsen Marketing Cloud that enables retailers to deliver highly personalized ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalized content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.
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