Grocers are implementing a variety of promotions to boost online shopping baskets and rope in new customers, whether it is discounts, personalized offers, comprehensive customer service or some combination of all of these. Fulfillment methods also vary widely. Many grocers have teamed up with Instacart or Shipt, while others have established their own programs or teamed up with smaller e-commerce vendors.
Experimentation in a burgeoning field like e-commerce is natural, but as more consumers do more shopping online, grocers need to have a secure strategy in place while also looking to the future.
More than 4 in 10 Americans (44%) plan to shop online for some or all of the groceries they need for their Thanksgiving or holiday meal this year. This is more than twice as many people who shopped online for Thanksgiving groceries in 2017, according to the Digital Grocery Survey: 2018 Holiday Edition from RichRelevance.
Amazon dominates as the top online grocery destination for shoppers (57%), followed by big-box retailers such as Walmart and Target (48%). Traditional supermarkets like Safeway and Kroger will attract a significant – but quite smaller – number of online shoppers (30%) this holiday.
More than 4 in 10 Americans (44%) plan to shop online for some or all of the groceries they need for their Thanksgiving or holiday meal this year. This is more than twice as many people who shopped online for Thanksgiving groceries in 2017, according to the Digital Grocery Survey: 2018 Holiday Edition from RichRelevance.
Amazon dominates as the top online grocery destination for shoppers (57%), followed by big-box retailers such as Walmart and Target (48%). Traditional supermarkets like Safeway and Kroger will attract a significant – but quite smaller – number of online shoppers (30%) this holiday.
The number of consumers purchasing grocery items online for their Thanksgiving meals will more than double this year, with 44 percent buying online compared with 20 percent last year, according to the Digital Grocery Survey: 2018 Holiday Edition from RichRelevence, a leader in experience personalization.
Amazon dominates as the top online grocery destination for shoppers (57 percent), followed by big-box retailers such as Walmart and Target (48 percent). Traditional supermarkets like Safeway and Kroger will attract a significant ― but smaller ― number of online shoppers (30 percent) this holiday.
Twice as many people will purchase groceries online this holiday season vs last; popular items are canned goods and beverages – not turkey and pie
San Francisco, Calif. – November 14, 2018 – RichRelevance, the global leader in Experience Personalization, today announced key findings from its Digital Grocery Survey: 2018 Holiday Edition consumer survey. The study finds that more than 4 in 10 Americans (44%) plan to shop online for some or all of the groceries they need for their Thanksgiving or holiday meal this year. This is more than twice as many people who shopped online for Thanksgiving groceries in 2017.
A recent RichRelevance study into online grocery uncovered 59% of UK consumers and 63% of US consumers choose to shop online because of time saving benefits. Yet, for those of us with experience in shopping online, we know this isn’t always the case.
RichRelevance has uncovered through our experience working with a number of global grocery retailers, that there is a positive correlation between saving a grocery shoppers’ time and the ultimate size of their basket. The faster a shopper can locate the items they want to buy, the more likely the order will not only be completed but that it will be of a higher value.
The grocery sector presents some unique challenges for digital marketers impacting their ability to build profitable and sustainable online growth. From complex and expensive logistics, to an exploding ecosystem of ‘direct to customer’ competitors, already thin margins are being squeezed even further. However, with a wealth of customer data and insights, there is an enormous opportunity for grocery retailers to utilize technology and AI to strengthen the level of service they offer to their customers.
Given the personal nature of food and consumer goods preferences, the grocery sector is perfectly poised to introduce highly personalized experiences that stimulate better and more intelligent upsell, conversion and loyalty. Yet, digital grocery shopping presents many unique challenges for grocers that make it far more complex for grocers to transform the digital experience, than for their retail cousins. As a result of the nuanced challenges, digital grocers will never operate as ‘simply’ as most other ecommerce areas.