Basic personalization gives way to individual experiences at scale; enhances both marketing and commerce investments for digital leaders
NRF Big Show 2019 – New York, NY – January 14, 2019 – RichRelevance, the global leader in Experience Personalization, today unveiled Hyper-Personalization with Deep Learning, the next tier of AI technology to drive digital growth, engagement, and revenue by staging compelling customer experiences across the commerce lifecycle. Hyper-Personalization helps define how digital business leaders will bridge marketing and commerce clouds to engage every customer as an individual – in real time, at global scale – and enhance the value of existing investments in both which focus on basic personalization.
“Delivering memorable experiences is the only way forward for brands and retailers to create competitive differentiation,” said Carl Theobald, President and CEO of RichRelevance. “Yet many companies struggle in this regard due to the fragmentation of roles and responsibilities across marketing and commerce. Digital leaders need to rethink personalization in light of emerging AI technologies which will in turn reframe organizational boundaries and better foster collaboration.”
Commerce changed in 2018 – and brands and consumers both came out winners.
It was a great holiday for retailers. A record holiday, in fact. Seasonal sales grew 5.1% to hit their highest level in 6 years, buoyed by 19% growth in digital purchases. As eMarketer principal analyst Andrew Lipsman presciently told CBS MoneyWatch last month: “Really, it’s the story of strength at brick-and-mortar retail and e-commerce.”
San Francisco, CA – December 6, 2018 – RichRelevance, the global leader in Experience Personalization, today announced accelerated momentum for the company’s AI-driven personalization with over $35 billion in digital sales delivered to B2B and B2C leaders to date.
“RichRelevance is seeing incredible business momentum, capped with nearly 300% growth in AI-driven search personalization with our FIND product and our 9th consecutive year of 100% uptime over the Black Friday and Cyber Monday shopping weekend,” said Carl Theobald, CEO of RichRelevance. “We’re continuing to invest heavily in pragmatic AI technology that delivers and helps keep our clients ahead of the pack.”
In June 2018, Qwerkity, the online specialist in quirky and unusual gifts, was acquired by The Book People, a long-term partner of RichRelevance. Having worked successfully with RichRelevance since 2012, The Book People was keen to implement RichRelevance into Qwerkity to ensure a consistent approach to online personalisation.
Working with ecommerce implementation partner Paraspar to bring the project live as quickly as possible, the impact of RichRelevance’s personalised product recommendation platform was swift.
CMO Mike Ni featured as keynote panelist on digital transformation through AI-driven personalization
San Francisco, Calif. – Nov. 9, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that CMO Mike Ni will share strategies and insights on B2B personalization at the upcoming B2B Online conference on November 12 – 14, 2018 in Miami, Florida.
Ni will participate in a keynote panel on “The Digital Transformation Of The B2B Industry: A Close Look At Future Growth Opportunities” alongside executives from Ferguson Enterprises, Agilent, and Genuine Parts Company. The discussion will provide insights into how B2B companies can stay relevant and competitive in a rapidly evolving landscape, including the critical role of AI-driven personalization in meeting new customer expectations for the B2B experience and treating every business – and every buyer – as an individual. The panel takes place on November 12 from 8:55 – 9:25 am ET at Turnberry Isle Miami.
New tech alliance extends RichRelevance Xen AI™ platform with Clarifai’s visual recognition models to advance digital shopping experience
New York and San Francisco, November 5, 2018 – Clarifai, the leading visual recognition AI company, and RichRelevance, the global leader in Experience Personalization, today announced a strategic alliance to extend RichRelevance’s Xen AI with Clarifai’s visual AI models to deliver a comprehensive, full-spectrum suite of AI personalization strategies. Available to retailers and brands starting today, the joint solution enables digital leaders to tap into deep learning and visual AI to deliver new, innovative digital shopping experiences that incorporate visual inputs and concepts to drive engagement and revenue growth.
In the first blog post of this series, we discussed how AI promises to finally deliver true personalization – individualized experiences created dynamically and at scale. In this post, we will discuss how marketers can apply AI to every stage of the customer lifecycle – and share stories of brands who have done it successfully.
Commerce search has emerged as a major experience battleground for Holiday 2019 and beyond. As technology and customer expectations evolve, traditional approaches no longer make the grade. Writing in July, Forrester Research counseled digital leaders to re-vamp site search and adopt cutting-edge search technologies – or risk customer relationships.